Pragmawork: votre solution en matière d'externalisation informatique.

Roumanie PDF print
Articles - Pragmawork: création de site web / maintenance IT

I love RomaniaBrice Cornet, Sales Director de Pragmawork, s’est rendu en Roumanie afin de parler de l’importance de mieux communiquer sur Internet.

Ce très beau pays n’a malheureusement pas la visibilité qu’il mérite et Pragmawork pense que c’est en se positionnant sur les outils de communication de demain que la Roumanie acquerra sa place méritée de destination de référence.

Brice cornet, Sales Director of Pragmaworl, went to Romania. He spoke about the importance of having a better communication on the Internet. This wonderful country does not have the visibility that it deserves and Pragmawork believes that should Romania use the tools of the future it will become the top travel destination it should be.


COPY OF THE SPEECH.

Good morning everybody. Let me introduce myself. My name is Brice and I’m the sales director of Pragmawork. In fact, I’m a little bit more than a “sales director” because I’m one of the founders of the company.

So what is Pragmawork? Pragmawork is an information technology company based in Belgium and France. Our job is to advertise the destination with e-marketing, programming the online booking system. Our references are almost al lof of Tour Operators in Belgium, a lot of travel agencies and airport.

So Belgium: Belgium is of course the capital of Europe. More important, in Belgium we speak 3 languages: French, Dutch and German. That means that when you work in the Belgium market, you create an incredible weapon of success. Because those 3 languages are spoken in other countries which are the neighbors of Belgium.

France + Germany + Holland + Luxembourg + Switzerland. It’s  180.500.000 people that you can reach.

Belgium people travel a lot.

For example:

In 2007, +/- 4.500.000 tourist went to Tunisia.

In 2007, +/- 210.000 belgians went to Tunisia.

Conclusion: 4,67% of the tourism market is from Belgium.

Last year, belgians bought in travel agency for 2.395.605 € of travel.
 
7,3% of this amount was for travel in Tunisia.



During the last ten years, Belgians travel mainly in Europe and they like more and more city trips.

One of the major destination is Praha in Czech Republic.

Last years the city trip market decrease BUT the number of city trip in Praha increase.

28,7 % better than the year before! Interessant isn’t it ? Why not the same success for your country ?



As all the Belgians, I travel. And since yesterday, I discover your country. I’m surprise, your country is wonderful.


Authenticity, nature, wellness: it’s the perfect place to come in holidays. Did you notice that I said “I’m surprise” ?


How do you think people from Belgium imagine Romania? Like this! Attractive isn’t it? It’s time to change it! It’s time to go from this to this. Actually mostly of people don’t even know where is Romania.


They have to know that in your logo, you have the sea and the mountain because your country is a treasure of the nature.

To change the point of view of the people on Romania, it will take time and you don’t have time to loose anymore. You don’t have to wait for a new brand image. Act now!

You’ve to put under the eyes of the tourist your added value.

How does a tourist work?

It’s a very simple workflow.

•    First, the Desire : he wants to travel in a place
•    Second: he needs more Information
•    His first reflex is to search that information on internet.
•    And then he buys his travel at Travel agency which can be an online or offline travel agency.

How does it work with Romania? Not very well...

People don’t have the desire to come because they don’t know the great possibilities of your country. Perhaps they can be curious and they can Need Information. But, when they try to find information on internet, they find nothing attractive. So… how can the Travel agency sell? How can your planes and hotels be full?

Just make this test: Type “Romania” on a search engine like Google. These are the images that you find. Maps… and… people who work with horse to hand wood…

Now, do the same test with “Tunisia”. You find maps and dreams… dreams that convince to visit this country.

The key of the success for all the countries is the COMMUNICATION.

First you have the offline world that you know perfectly because you’re journalist. You know how television, radio, press and display can be efficient. Then you have the online world, a world that Romania has to conquer.

Internet is everywhere.

In Belgium 77,3% of the households have an internet connection.

In France, it’s 71,4 % and in Holland, it’s 83%.

The websites are the tools that offer to you the Visibilty. This very visibility which will offer to Romania a new image.

Then, the Interaction which allows you to keep the audience captivated. The websites are the source of Information where people will discover how your country is wonderful.Then the website allows you to Sale the travel directly to the customers.

But website are just the first step…

The second weapon is the bannering; the fastest way to invade the web space by using others websites. You can use the audience of the most visited websites.

The next secret of the communication on internet is the newsletter. For me, newsletter means FIDELISATION. You keep in touch with people that at some point showed some interest about Romania, in order to totally convert them.You can be pro active with an instant effective communication.

Newsletters allows to communicate up to date information in a personalized way.

Eg : “
Miss Martin, you are interested in thalasso. We want to let you know that there is a great thalasso center is opening in 2 months in Neptun”

You push to the people who may be interested by Romania the information that they need to convert their latent desire into a nice trip.

Moreover, you can create repeaters by keeping in touch with people that already visited you once.

The goal of the viral marketing is to create inexpensive ambassadors of Romania.

What works better than the word of mouth?

When you convinced someone that Romania is nice and gave him a moral incentive to tell it, he will try to convince their friends that Romania is the place to be.

Make a buzz and then, the web surfer will forward your messages to all the people that they know. Those mass communication strategies are not expensive, you qualified contact base grows by itself.

Finaly, the last step, the search engine optimization. Internet is a wild wide word People rely on search engine to reach information. When they search holidays, they must find Romania!

I did not talked much about the offline medias, because you already use them and know them very well. Nowadays, offline and online tools cannot work apart. Without offline, online is useless and the other way around.

Offline communication creates the desire. With the help of automation, online communication stores, develops and converts this desire while keeping costs low and reporting accurate.

Now that you understand the tools and the goals, my conclusion will be: TEMPUS FUGIT. Act now, delete Dracula from the mind of the tourist and print sun, sea, montains, nature, authenticity, wellness.

Holidays in Romania has to be a common point of view, a common reality.

COMMINICATE, right now!
 

 

 

 
Pragmawork : une SSII avec une forte expérience CRM
Pragmawork : une SSII avec une forte expérience CRM Pragmawork a une longue expérience dans le milieu des logiciels de gestion des relations...Read more...
Héberger un site web statique dans le cloud Amazon
Héberger un site web statique. Rien de très excitant au premier abord, mais lorsque l'on dispose d'outils aussi variés et puissants que ceux...Read more...
Opération SEO : création de contenu automatique. (CMS Joomla)
Après la réalisation et l’optimisation d’un site web en chinois et japonais, l’équipe Pragmawork s’est vu confié une nouvelle mission...Read more...
Solvay Alumni : création de site web sous Joomla
Né en 1907 Solvay Alumni est le réseau des Alumnis de la Solvay Brussels School of Economics and Management & de la Solvay Business School.La...Read more...
Premier site web en japonais et chinois pour l’équipe Pragmawork
Les sites multilingues, l’agence web Pragmawork a l’habitude d’en concevoir.Mais des sites multilingues français, anglais, japonais et...Read more...
Réalisation du site web de CrossFit Brussels sous Joomla
Les cours de CrossFit se font en général en groupes d’environ 15 personnes maximum et toujours sous la supervision d'un entraîneur. Les cours...Read more...
Site web du Tour Operator Escape (site web Joomla et Pragmatravel)
Escape est un Tour Operateur de niche, actif depuis plus de 30 ans sur le marché belge, et qui vous propose des voyages de qualité à juste prix...Read more...
Nouveau site web du Réseau européen des conseils de la Justice (RECJ) - site web Joomla
Le Réseau européen des conseils de la Justice (RECJ) s'est tourné vers Pragmawork pour la création de sa nouvelle image de marque sur le web. Le...Read more...
Brussels Choral Society (création site web sous Joomla)
La Brussels Choral Society est un chœur symphonique fondé en 1979 qui n’a cessé depuis de grandir en nombre et en importance, devenant un des...Read more...
Site web compatible Iphone créé sous Joomla
Nospot est un portail d'information et un site communautaire dédié au monde de l'escalade et de l'alpinisme. La phase un du projet consistait à...Read more...
Fashion-artmagazine; un site 100% luxe construit avec le CMS Joomla.
Entre Magazine et Web TV, fashion-artmagazine (F.A.M.) vous ouvre les portes de l’art de vivre, un luxe auquel nous aspirons tous aujourd’hui…...Read more...
Illicoresto: création de site web sous Joomla
Illicoresto, la première sélection de restaurants sur Bruxelles qui n'offre que des bons plans. Profitez de réduction sur vos restaurants allant...Read more...
Création du Jeu-Concours Panasonic - Libertytv sous Joomla
Panasonic et Libertytv lance un jeu-concours réalisé par Pragmawork sur base du CMS Joomla.Découvrez ce site web sur...Read more...
Pragmabackup est devenu MiniMini
Pragmabackup, la solution permettant de restaurer un serveur en 6 minutes à peine (restauration des données, programmes et système d'exploitation)...Read more...
Création d'un mini Facebook sous Joomla
L’escalade est un sport particulier où les belges excellent.  Malgré les cinq titres de champion de monde que la Belgique doit à Muriel...Read more...
Brice Cornet interrogé par 01net.com
Brice Cornet a été interrogé par 01net.com à propos des évolutions de Facebook annoncées à la conférence des dévelopeurs.L'article est...Read more...
Nouvelle création de site web : intégration Joomla – Virtuemart – Ogone
Pragmawork met en ligne un nouveau e-shop : http://www.dictee-center.comDepuis 1966, DICTEE CENTER, propose toutes les marques et gammes...Read more...
Nouveau site web pour Libertytv (création de site web en Joomla)
Vous l’avez peut être remarqué si vous vous êtes rendu sur www.libertytv.com, vous ne tombez plus sur le célèbre site de voyage mais sur un...Read more...
Le salon des vacances de Bruxelles
Comme chaque année, le salon des vacances de Bruxelles à ouvert ses portes et comme chaque année, Pragmawork a installé un réseau informatique...Read more...
Une très belle intégration du CMS Joomla avec le CRM VTiger : Alichec est en ligne !
Nous vous l’avions annoncé (voir l’article : Un projet de 2m28 de long), Pragmawork travaillait sur une intégration CMS Joomla – CRM VTiger...Read more...

::: Recherche :::

       
 

 

 

::: Contactez nous :::

> Offres commerciales

Tel : +32 497 406 719
sales(@)pragmawork.com

> Support informatique

Tel: +32 2 880 89 88

> Flux RSS

-/ Actualité

-/ Portfolio web

> Communautaire

-/ Facebook

-/ Twitter

> Gestion de projet

-/ Information

> Nos brochures PDF

-/ Agence Web

-/ Maintenance IT

-/ Méthodologie

You are here  : Accueil Articles Roumanie
|| ACTUALITE ::: Création web /// Joomla /// Drupal ::: Maintenance informatique /// Virtualisation ::: RSS PORTFOLIO ||
------------------------------------------------------------------------------------------------------------------------------------------------------------
Maintenance réseau/système // Backup - Sauvegarde de donnée // Virtualisation
Création de site web et hébergement web - Joomla - Drupal // Graphisme Web // Marketing Web
Intégration CRM: gestion de la relation client // Logiciel CRM
------------------------------------------------------------------------------------------------------------------------------------------------------------